A leading beverage manufacturer

Creating new profit streams by integrating comprehensive rebranding and marketing strategies for companies, brands, and products

・Conducted the latest market research and trend analysis
・Performed STP analysis and designed the WHO, WHAT, and HOW
・Formulated and executed the promotional strategy

【Background】
・As a pioneering company in the industry, they had steadily grown profits through aggressive pricing and strong relationships with wholesalers and retailers. However, as online purchases became mainstream, late‐comer competitors began taking their market share.
・Lacking the expertise to plan and implement marketing strategies aligned with market trends, they struggled to expand further
・Despite being a beverage company, negative word-of-mouth (e.g., “it tastes bad”) had spread, indicating the need for fundamental improvements.
・They required both a winning strategic plan and the executional power to realize their ideal vision in line with their actual conditions. Simply hiring a consultant or an agency was not enough; they needed a partner that could work alongside them.

 

【Objective】
・Based on market research, identify how to attract new customers alongside existing ones, determine how to stand out amid increasing competition, and plan/execute promotions—all while devising and implementing a robust brand strategy.
・Through market surveys, concept development, brand renewal, product improvements, unified creative direction, and integrated marketing, support the execution of annual projects. Establish a multi-year partnership aimed at improving mid-year performance over two to three years.