新製品発売における認知向上プロジェクト – Remain In

Awareness Enhancement Project for a New Product Launch

新製品発売における認知向上プロジェクト

Client

Azumino Shokuhin Kobo Co., Ltd.

Project

Awareness Enhancement Project for a New Product Launch

What We Did

We led a project aimed at boosting awareness during the new product launch of a brand that had grown through its strong product appeal and sales capabilities.

We then rolled out nationwide web commercials and placed advertisements in select regional retail media.

Background

Creating a “Preferred Brand” Through Enhanced Awareness

Although the company’s brand had grown through excellent product strength and sales prowess, there was a clear issue with consumer awareness and brand recognition.

Given that this was the company’s first‐ever new product launch promotion, we oversaw everything from producing the promotional video to securing media exposure. As a result, awareness levels far surpassed the initial targets, contributing significantly to increased sales.

Overview of Initiatives

＜Strategy & Production Phase＞
・Market research
・Development of communication copy
・Concept planning and copy development
・Filming and editing

＜Communication Phase＞
・Customer journey mapping
・Selection of media touchpoints
・Renewal of the brand page
・Advertisement placement & distribution

For addressing business challenges and business growth,

please feel free to consult with us.

企業 / ブランド / 商品の総合リブランディングとマーケティング戦略を注入した新たな利益創出

Creating new profit streams by integrating comprehensive rebranding and marketing strategies for companies, brands, and products

A leading beverage manufacturer

新製品発売における認知向上プロジェクト

Awareness Enhancement Project for a New Product Launch

Azumino Shokuhin Kobo Co., Ltd.

CAREER
STORY

01

story

CEO

Yuya Shibata

Now that I've reached my mid-30s, I’m re-evaluating what I want from my career.

After graduating, I plunged into my career in my twenties. I joined Dentsu as a business producer (sales), balancing my work for clients while considering future career growth. At the same time, I learned marketing independently, crafting strategies from top to bottom.

As I reached my 30s, I was given leadership roles, progressing steadily. But I started questioning, “What am I truly seeking in my career?”

I realized that staying on a predetermined path was hindering my growth.

That’s when I encountered Remain Inc., which helped me rediscover my value and purpose.

Initially, I hesitated to take the leap, using my age as an excuse. But the supportive environment at Remain Inc. broke down my doubts, pushing me toward personal growth.

In Remain Inc., the team shares a sense of mutual ambition and collaboration,

working together with purpose and guided by both logic and emotion to create the best outcomes.

I now feel proud to be part of this collective effort to build something lasting, a group that takes responsibility and works with integrity.

I joined Remain Inc. with the condition that I could take on the role of CEO someday, a challenge that pushed me to grow.

Here, I can decide my value, a philosophy that Remain Inc. upholds.

Although I was evaluated positively in past roles, I often lacked the sense of fulfillment and purpose that I’ve found here. Now, only three months in, I’m already pursuing my original ambitions and seeing tangible results. For anyone seeking clarity amid career doubts, I believe Remain Inc. offers a supportive environment, the best colleagues, and the opportunity to make meaningful contributions.

I am confident that "what I'm looking for" can be found at Remain Inc.

CAREER
STORY

02

story

Kei Ogiso

Building multiple businesses as a startup studio is not an 'end goal' but an 'absolute means.

Previously, as a consultant, I worked with executives across various industries to address their business challenges. During this time, I realized that simply providing support as a consultant was not enough for me—I wanted to take on risks, responsibility, and authority as a business owner and be directly accountable for outcomes.

Meeting Remain Inc. felt like encountering something close to my ideals: rapid execution, dedication to quality, and a shared sense of belief. I began to seriously consider entrepreneurship.

Remain Inc. Group has cultivated a startup studio with a distinct corporate culture.

The goal is not merely to build numerous businesses but to establish "early profitability," "ownership in the market," and a "sustainable, self-perpetuating business model."

This vision is embodied in Golden Hour Inc., our first subsidiary, which has been instrumental in establishing our ethos.

I currently serve as its CEO, leading comprehensive consulting and marketing support for prominent cosmetic clinics in Japan, and working to realize Remain Inc. Group’s vision.

We will continue to take on new challenges

with determination and move forward with our talented colleagues, fostering growth and achieving new levels of success.

CAREER
STORY

03

story

Yusuke Okazaki

Remain in. is a place where I can work alongside top performers from other industries, using the skills I’ve developed in my professional career.

I joined Remain Inc. through an invitation from Yamaguchi, a high school friend and founder of the company.

My previous career followed the "typical investment banking career path" with roles in finance departments of various companies, including private equity funds, venture capital, and startups.

However, I realized that I wasn't truly passionate about this work and felt like I was simply following a pre-set track.

I began to question why I was limiting my ambitions, but couldn’t break free until I encountered Remain Inc., where I felt a sense of freedom to create my career path.

Remain in offers an ideal environment for professionals contemplating their next steps.

It encourages individuals to think independently, solve challenges quickly, and combine their expertise with creativity to create new value.

With access to outstanding people, resources, systems, and knowledge, Remain Inc. serves as a supportive platform for realizing entrepreneurial ambitions.

Despite my previous success in finance, joining Remain Inc.

has provided me with unparalleled growth, fueled by collaboration with top performers from various industries, allowing me to leverage my skills and personality to the fullest.

Remain Inc. is home to a group of top performers who bring their skills, expertise, and knowledge to bear on each venture. They do not cling to their past achievements but rather fully apply their abilities to their work here, embracing teamwork and mutual support. As a result, success is not confined to individual projects but extends the platform’s potential.

Remain Inc. isn’t just an organization; it’s a platform for professionals like myself who have career concerns such as, "I don’t want my skills to go to waste" or "I want to maintain my current salary level." It provides the best platform for fulfilling these goals and furthering my professional and personal growth.