Category: News

Remain in, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yuya Shibata) has renewed its corporate website under the vision of “Creating Value That Endures,” aiming to expand its business and strengthen its organization.

Founded by a team of professionals who have led numerous successful projects at companies requiring high-level marketing expertise—including P&G, Dentsu, Hakuhodo, and Keyence—Remain in is a startup that delivers tangible results for top-tier clients (such as major listed companies). From formulating brand and marketing strategies that directly link to performance, to leveraging digital, social media, and influencer marketing, Remain in provides comprehensive solutions to drive measurable outcomes for its customers.

Having cultivated deep marketing insight through its marketing support and advertising agency services, Remain in will enter its fourth fiscal year in August 2024. Building on the accumulated experience and know-how gained from serving a diverse range of clients, the company is evolving from a “marketing boutique” into a more expansive and sophisticated, full-service support partner. From strategic planning through hands-on execution, Remain in offers an end-to-end engagement model that maximizes business value for its clients.

To clarify the value it provides based on its core philosophy, Remain in has relaunched its corporate website. With an eye to co-creating new value with clients, the site has been fully revamped around the following key points, making it easier than ever for visitors to discover and understand the company’s services.

Business Areas

Remain in organizes its offerings into two main categories to support client business growth.

1.Business Growth Support

A dedicated team of experts with proven skills in fields essential to founding and scaling a business—ranging from management and finance to marketing, media, sales, organizational development, and talent management—forms a specialized unit that can adapt to each client’s unique business model and circumstances. This collective expertise helps businesses expand and, where needed, turn around underperforming operations.

2.Marketing Support

Positioning itself as a “Brand Creations Company,” Remain in focuses on enabling brands to endure through exceptional brand experiences (BX). The goal is to foster brands that customers will continually choose, while driving increased sales and maximizing profits. By taking full responsibility for both key performance indicators (KPI) and overarching key growth indicators (KGI), Remain in creates “sellable systems” under a one-stop service framework.
By nurturing relationships with all stakeholders and consistently delivering tangible value, Remain in will continue to shape its unique philosophy into real-world initiatives—realizing “value that truly endures.”

Visit the New Remain in, Inc. Website

https://www.remain-in.com/

Recruitment Information

Remain in is always on the lookout for talented individuals across various industries. Would you like to thrive in an environment where individuality and creativity intersect? We offer a host of content designed to help candidates understand Remain in’s culture and the kind of people who thrive here.

For more information on recruitment, visit:

https://www.remain-in.com/recruit/

Company Overview
Company Name : Remain in, Inc. (リメイン イン株式会社)
Capital: 7,000,000 JPY
Representative Director: Yuya Shibata
Number of Employees: 57 (including part-time staff and interns)
Headquarters: 3-3-3 Minami Aoyama, Minato-ku, Tokyo 107-0062 Riviera Minami Aoyama Bldg. A402
Business Activities: Integrated communication strategies Management & business consulting

Influencer PR Digital marketing

Press Inquiries
Company: Remain in, Inc.
Department/Contact: Public Relations Department (Attn: Masaya Okamoto)
Phone: +81-3-6822-6906
Email: info@remain-in.com

Remain in is constantly experimenting with new ways of working.
We’re bringing in people from diverse backgrounds and moving closer to our bold goals.
If you want to grow where individuality and creativity meet, join us.

Remain in, Inc. (Minami-Aoyama, Minato-ku, Tokyo; CEO: Yuya Okawa / Yuya Shibata) has released its renewed "Culture Deck," which outlines its corporate philosophy modeled on a DAO (Decentralized Autonomous Organization) and its organizational design.

Remain in's "VPS"
VPS is the core DNA of Remain in and the bedrock for fostering empathy and trust.
Vision　　– Create the everlasting values
Purpose　– Explore business value and build assets
Stance　　– Work dazzlingly
*Please refer to the new Culture Deck for details.

■ What We Aim to Convey Through Our "Culture Deck"
Work is a narrative into which we invest a significant part of our lives.
It brings the joy of being the protagonist, delivering value to the world.
We believe that "being passionate about what you want to do" and "dedicating yourself to your work" should be one and the same.
To achieve this, we want our members to find joy in driving the business forward with unparalleled speed and precision.
"Why does Remain in adopt this structure?"
It's because we believe "everlasting values" can only be created through the "DAO-type organization that charts the future of corporations," which we are proposing.
If our philosophy resonates with you, we’d love to hear from you.

Remain in, Inc. Culture Deck

A delight to receive, a joy to scan — introducing the all-new DR Code

On Tuesday, June 13th, Remain in, Inc. (Minami-Aoyama, Minato-ku, Tokyo / CEO: Yuya Okawa) launched DR Code (Delight Response code) as part of its AI business. This service provides QR codes (*) enriched with visual information by fusing them with art, photographs, and illustrations.

Anyone can easily generate artistic QR codes using AI with their smartphone.

Service Website:https://drcode.base.shop/

■ About "DR Code"
"DR Code," which allows QR codes familiar in daily life to be enjoyed as art-like creations, holds great potential.
Scanning may take a few extra seconds compared with standard codes, but the playful design greatly increases the chance people will actually scan it.
Applications are diverse, including product packaging, instruction manuals, SNS links, and corporate business cards.
Since AI generation of DR Codes is not 100% precise, they are created through a process involving steps such as extracting the base QR code, setting the composition, verifying prompt accuracy, using commercially viable AI models, iteratively training the AI model used, physical image editing, and AI correction steps.

■ Call for Supporters & Seminar Announcement
Our company is developing various AI services, including "DR Code." AI engineers are encouraged to apply via our website.
Furthermore, to revitalize the domestic DR Code market by increasing the number of personnel skilled in AI utilization, we will hold seminars where participants can learn about general image creation using generative AI, not limited to DR Codes.

https://drcode.base.shop/items/75510759
Please note that if we receive a large number of applications, they will be processed on a first-come, first-served basis.

※"QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

On July 7, 2023, Remain in, Inc. (Minami-Aoyama, Minato-ku, Tokyo / CEO: Yuya Okawa) was selected for "Microsoft for Startups," a startup support program by Microsoft Corporation (Redmond, Washington, USA), in recognition of its work in AI-related development. This includes its initiatives in high-security internal AI utilization, the development and sale of "DR Code" using generative AI, and its broader future AI-related business ventures.

〈Table of Contents〉

• What is "Microsoft for Startups"?
• Internal AI Utilization Initiatives: Streamlining tasks such as document creation by using our in-house Remain GPT in a secure, closed environment.
• Solutions Provided by Remain in
• Future Development
• About Remain in, Inc.

What is "Microsoft for Startups"?

It is a free support program that partners with startup companies offering innovative technologies and services, assisting them from service launch through to customer acquisition.
It is globally deployed by Microsoft.
Companies selected for this program can utilize various Microsoft tools (such as GitHub Enterprise, Microsoft 365, Power Platform, etc.) free of charge for up to four years, and receive support including 24/7 free mentoring from technology and development professionals, as well as customer acquisition assistance.

「Microsoft for Startups」
https://www.microsoft.com/ja-jp/biz/startups/

Internal AI Utilization Initiatives: Streamlining tasks such as document creation by using our in-house Remain GPT in a secure, closed environment.

We have implemented "Remain AI," an AI support system that employees can use for business in a closed environment (preventing information leakage), as a channel within our internal Slack using proprietary technology.
Employees freely utilize functions such as chat, translation, creation of meeting minutes from audio data, and summarization.
Through active use by employees, tasks like research, brainstorming, and document creation are being steadily streamlined.

Solutions Provided by Remain in
Currently, Remain in offers the following AI-related services:

① Internal GPT Development and Implementation Support
We provide a system for internal AI utilization that prioritizes security, based on our proprietary AI system. Service will begin with priority given to our existing clients.

② Development and Sales of "DR Code" – QR codes generated from images using generative AI
We sell visually rich QR codes created using image auto-generation AI.

https://prtimes.jp/main/html/rd/p/000000008.000077834.html

③ Seminars on GPT Utilization
We conduct seminars on themes such as business development using generative AI, internal utilization, and automated generation of advertising/creative content.

④ Development of a Personal Business Assistant AI Using Voice Recognition
We are internally testing a proprietary service that utilizes OpenAI's Whisper to enable voice-based processing of simple tasks.
Upon release, priority will be given to our clients.

Future Development

Remain in, Inc. plans to develop and sell the following services utilizing AI:
① Various marketing solutions
② Personal assistant systems
③ Advertising effectiveness analysis tools
④ Customer management systems

We aim to provide entirely new products, considering not only applications but also device development. Please look forward to Remain in's services, which will deliver unprecedented experiences to clients and users worldwide.

About Remain in, Inc.

Remain in, Inc., with the vision of "Create the everlasting values," is a growing company driven by two wheels: an advertising agency business leveraging world-class marketing expertise, and a startup studio that founds multiple innovative and challenging business subsidiaries across diverse industries. It is an entirely new "all-hands entrepreneurial organization" where every employee, within a DAO-type structure, constantly envisions new businesses anticipating future trends, plans for their realization, establishes companies, and brings them to fruition.

Corporate Site:http://localhost:10013/

【Company Profile】
Remain in, Inc.
Capital: ¥7,000,000
CEO: Yuya Okawa
Number of Employees: 57
Head Office: Riviera Minami-Aoyama Building A211, 3-3-3 Minami-Aoyama, Minato-ku, Tokyo 107-0062, Japan
Business Activities: Integrated communication strategies / Management and business consulting / Influencer marketing / Digital marketing
【Contact Information】
Remain in, Inc. Public Relations Office Attn: Hideki Nakane
Phone: 03-6822-6906
E-mail: info@remain-in.com

What Constitutes Effective Marketing for AI, Humans, and Diverse Machine Learning Models?

In 2023,
cutting-edge technologies like AI (Artificial Intelligence), AR (Augmented Reality), VR (Virtual Reality), and NFTs (Non-Fungible Tokens) are deeply permeating our lives, expanding the possibilities of the metaverse in ways we've never before experienced. Amidst this transformation, we have identified new horizons in the marketing domain. We recognize the critical importance of realizing next-generation Meta Marketing through these advanced approaches and have therefore implemented the following initiatives.

With the growing adoption of the metaverse, there's an increasing need to effectively leverage digital spaces to precisely address evolving consumer behaviors and needs.
Digital platforms are no longer solely for information gathering; they are rapidly becoming new arenas for experiences and daily life, aspects once exclusive to the physical world.
Meta Marketing, moving forward, will not just advance advertising and promotional methods but will also provide new methodologies to deepen the relationship between brands and consumers.

We are committed to maximizing the potential of digital platforms and pursuing data-driven strategies to realize more personalized communication. Our mission is to deliver novel brand experiences by fusing the digital and real realms, and to this end, we will continue to proactively integrate the latest technologies and cultural trends as catalysts in our marketing endeavors.

Example: Pro esports team "REJECT" collaborated with "Gillette," the world's No.1 men's shave care brand, to host the Fortnite event "Gillette Lab CUP."*

June 2023
Yuya Okawa Remain in, Inc.

Press Release: April 18, 2023

Anyone can easily start a business. Talented individuals can easily earn on their own.
In today’s world, where the meaning of belonging to a company is being questioned, Remain in offers its answer: to rebuild the very foundation of what a company should be.
Our "Culture Deck" depicts the essence of a completely new type of organization and a completely new way of working.

Remain in is a company with an organizational structure modeled on a DAO (Decentralized Autonomous Organization), where all employees have equal decision-making power, and even the position of Representative Director is viewed as one from which members "graduate." It's an environment where there is no contradiction between what individuals are passionate about and the company's work, allowing each person to shine brilliantly as they work.
Where everyone is convinced and proactively strives to lead in a positive direction.
Where abilities are maximized, and individuals keep running without seeking a place of comfortable rest.
And where we aim to change the current world with the everlasting values.

A world-class marketing collective, earnestly facing the current situation, aims to make the future world even better.
Witness and remember 2023, the year Remain in's challenge begins.

Remain in, Inc. (Minami-Aoyama, Minato-ku, Tokyo; Representative Director: Yuya Okawa) has released its "Culture Deck," which outlines its corporate philosophy modeled on a DAO (Decentralized Autonomous Organization) and its organizational design.

■ Remain in relentlessly pursues the "Why?"
Talented individuals are leaving or not joining. Even Japan's top companies are struggling with this.
If the "people" crucial for rapid response to accelerating global changes, achieving exceptional growth, and undertaking bold challenges are not retained, it's evidence that the organizational structure and decision-making systems are not suited for the future of business.

If you feel a sense of crisis, "Why not change?" "Why not attempt a fundamental transformation?"
For people to happily and continuously exert their maximum potential, shouldn't companies simply rectify fundamental aspects like their raison d'être, philosophy, and systems to align with the times? The entirety of what accompanies that decision is the company's responsibility.
Remain in reforms from the ground up.
When Remain in thinks about organization, we first gather people (the doers) and then build the bus (what gets done).
"We are not satisfied with merely "going fast alone" (small business owner)"
""We are not satisfied with merely "going far together" (corporate employee)"
We are a gathering of the next world's leaders, possessing high capabilities, a global perspective, and ambitions and aspirations that only resonate with the dream of "going fast and far together, with everyone as a president."
An organization that is completely flat, where reforms and transformations are carried out by all employees, and even the representative position is one to graduate from. We aim for everyone to be involved in the management of either the headquarters or a group company.
And we are prepared to internally educate and instill the skills and experience necessary to become an entrepreneur/manager. Through work, our members will acquire expertise in marketing (a weapon to change the world), finance/management, ICT knowledge, organizational operation, and human resource management.
We have a system to provide all the knowledge and skills necessary to pioneer the future and design the businesses of the next era.

The "Culture Deck" released by Remain in is a "form of living" that questions all those who are troubled by their current situation, have thought exhaustively, and are searching for a way to live.

 ■ Overview of Remain in, Inc.'s "Culture Deck" 

All those disappointed with their current environment and searching for a new way to work and live,
we want to propose a "place" where they can engage with work in an entirely new way, and
the answer Remain in has provided is the "Culture Deck".
It is intended to deepen understanding of Remain in and convey our message to those who empathize with us.
The contents of the "Culture Deck" are as follows:

(1) About Us (What is Remain in?)
What is Remain in? We are an "atypical marketing group" serious about changing the world. Who manages the company and what achievements they've made are not important in the slightest. What we want you to understand is "why the world needs to be changed." If you are interested, please apply. Let's talk.

(2) Message
Being flat also means that moments of comfortable stability never arrive.
"Creating a company without hierarchies through an organizational structure based on DAO, not centralized management." Remain in believes this is the only philosophy that will allow us to continue winning in future business.
We are currently in the prologue of our story, seeking people who resonate with our philosophy and organizational structure. We have expressed in the "Culture Deck" our desire for you to cast aside all preconceptions and understand Remain in.

(3) Our VPS
Remain in simply has its VPS: Vision, Purpose, and Stance. VPS is the fundamental DNA of the company and the foundation for creating empathy and trust.
Vision: "Create the everlasting values"
Purpose: "Explore business value and create assets"
Stance: "Work dazzlingly"
We strategically develop multiple businesses and bring about industry transformation in all of them. Remain in's activities are sustained in light of its VPS.

(4) Our Strategy
Our strategy is simple.
It consists of CF (Cash Flow creation) businesses to build assets necessary for corporate activities and operations, and PV (Permanent Value creation) businesses to compete and win in the global market.
What we need most right now are colleagues who empathize with us and will strive to pave the way together.
We await your application.

(5) Our People
This section describes the ideal talent Remain in seeks.
Our hiring criteria are whether candidates understand and empathize with Remain in's VPS, want to work together in this place, and have the "resolve" to do so. If values do not match, success may be difficult.
The "Culture Deck" demonstrates Remain in's values and philosophy. If you want to break through your current situation and seize the life you envision with your own hands, we have an environment where you can "work dazzlingly."

(6) Company
Finally, the company profile is listed.

■ What We Want to Convey with the "Culture Deck" 

Work is a story into which we invest a significant part of our lives. It brings the joy of being the protagonist, delivering value to the world. We believe that "being passionate about what you want to do" and "dedicating yourself to your work" should be discussed on the same level.
To that end, we want you to feel joy in developing the business with speed and precision that no one can match.

Returning to the initial question:
"Why does Remain in take this form?"

It is because we believe the "everlasting values" can only be created through the "DAO-type organization that charts the future of corporations," which we are proposing. We are entering an era where the model of an organization headed by individuals with large capital, like investors or top executives, who aim for maximization, is coming to an end.
We sincerely hope for declarations of participation from talented individuals who resonate with Remain in's way of thinking and philosophy.

▼Remain in, Inc. Culture Deck (Preview Version)

URL：https://saas.actibookone.com/content/detail?param=eyJjb250ZW50TnVtIjoyODkxMDh9&detailFlg=0&pNo=1

Press Release: December 16, 2022 (Assuming 2022 for chronological context, as discussed in thought process)

Remain in was founded by members who have successfully led numerous projects at companies demanding sophisticated marketing skills, such as P&G and Keyence. It is a startup that has built a track record by proposing results-driven marketing, branding, influencer utilization, and advertising to top-tier clients, including major listed companies.
In its first term, the company steadily built achievements, strengthened its personnel, and achieved planned profitability. From its second term, leveraging the profits from the first term and additional financing, it announced the core part of its plan to advance to the next step as a startup studio, a goal it has aimed for since its establishment.
The core concept is "To create lasting intrinsic value."
It will simultaneously develop two types of startups: CF (Cash Flow) creation businesses with an eye on exit strategies, and PV (Permanent Value) creation businesses that take on global challenges in diverse fields.
Without being constrained by preconceived notions, all employees constantly think about the company's growth and advance to the next step, armed with marketing backed by realistic plans and thorough verification.

Multi-faceted Business Development. Everyone Becomes a President. Remain in, Inc.'s Concept

The corporate vision is "To create the everlasting values."
What is "true value"? While concepts of corporate value are diverse—relative value, temporary financial asset value, market capitalization, etc.—Remain in believes that "truly valuable = that which endures."
Visionary companies that adapt and continue to evolve, providing value to people for over 100 years, are the existing embodiments of true value. Remain in's vision is the maximization of unending business value, a "challenge for perpetuity" that none of these have yet achieved, nor is it provable.
We will continue to strive towards a vision that doesn't end even if we become number one in global corporate value, and continue to provide valuable transformation to the world.

Developing Businesses in Diverse Domains, Armed with Marketing

Remain in is not confined to the framework of a traditional marketing company; it develops diverse businesses. The core is its advertising and marketing business, but it also completely undertakes corporate PR and brand manager functions. With its independently developed system, it has achieved the visualization of long-term brand growth and short-term effects. It provides all marketing functions necessary for companies, including new, ever-changing trends like influencer and KOL (Key Opinion Leader) utilization, and DTC (Direct To Customer) methods. In parallel, it is developing and entering its own businesses. On the stage of diverse markets, it launches businesses one after another, with each employee becoming a leader. Constantly thinking about starting new ventures and achieving results as representatives themselves—that is the scenario we envision for Remain in's significant growth as a conglomerate 100 years from now.

New Logo that Freely Expresses Corporate DNA

With the website renewal, we have also refreshed our logo. The gradation represents growth. Warm colors express decisiveness. Purple hues represent individual charisma, and the landscape style of the logotype signifies classic stability, unaffected by trends. The CI (Corporate Identity) is designed to be freely adaptable according to the usage scene, as long as the core impression of the identity is maintained, giving it the role of DNA that conveys Remain in's culture.

※ The Full Story of Remain in, Inc.'s Rebranding  

What is VPS, which expresses the company's foundation?

Remain in defines three elements—VISION, PURPOSE, and STANCE—as the company's identity.

VISION is "Create the everlasting values."

PURPOSE is "Explore business value and create assets."

The businesses we undertake, whether for clients/partners or our own, are about leaving assets of knowledge and relationships. By creating businesses valuable to the world, the results of which are passed down and remain as assets, we create true value for Remain in's future.

STANCE is "Work dazzlingly."

Each individual is special, overlapping, shining, and resonating. As a mindset, we aspire to "philanthropy," "being a challenger," "refinement," and "growth potential." As actions, we aim for the working style of the "elite," "genius," and "charismatic." That is our aspiration. VPS is something all employees of Remain in, Inc. maintain without distinction, expressing the continuity of Remain in's philosophy and the way all current employees should be, leading to the future.

Message from the CEO

I am Yuya Okawa, the current Representative Director of Remain in, Inc.

We are now in our second term, and at this timing, we have redefined our company's philosophy and refreshed our website and logo. I emphasized "current" because there is a strong possibility that in another year or two, I will no longer be at the top. In my view, expressions like "advertising agency" or "marketing company" merely capture one side of our business. The charm of our company, and our greatest challenge to the world, lies in "the creation of a corporate entity where the most talented people gather to realize the highest and greatest future (creating teh everlasting values)." The most important thing is "people," and the environment that talented individuals seek is not the traditional pyramid-shaped organization, but a "tunnel-type" organization. In other words, senior positions and the presidency are not places to stay, but positions to experience and graduate from. By thus producing a large number of employees with high skills and mindset, we will simultaneously and prolifically generate new businesses and group companies, accelerating "speedy decision-making, bold execution, and the participation of talented individuals who make it happen." In fact, in our second term since founding, we have produced two representative directors and expanded business performance, and for the remainder of the latter half of the year, we will establish an even newer structure and execute further expansion.

While cherishing connections with all stakeholders and achieving value contribution, we will continue to embody our unique, one-of-a-kind philosophy to realize the creation of lasting intrinsic value.